Point Blue Conservation Science

Point Blue is a non-profit conservation organization that needed a complete overhaul of their web presence. The previous site had large quantities of content spread across a many level deep information architecture. I partnered with their digital agency to design a responsive site with a content first approach. The resulting site gives the client the ability to manage their content in a clear structured way that helps let users discover more about their amazing conservation efforts, and the science behind it.

Site structure

Point Blue had a very complex site structure. The revised structure (shown above) simplified and combined content where possible, while reducing the number of levels of hierarchy. The resulting structure is still large, but much more comprehendible.

Result

The final product is a simple and professional non-profit website that helps the casual user understand their value, but still makes the research findable and accessible by scientists. I look forward to seeing longer term performance date related to page views, bounce rate, and usage of the giving forms.